Typecon Identity
Brand & Identity
TypeCon is an annual conference organized by the non-profit organization, the Society of Typographic Aficionados (SOTA). It is one of the most prominent events in the field of type design. TypeCon brings together professionals, enthusiasts, and experts from various disciplines. The branding system for TypeCon is crucial for creating a recognizable and cohesive identity.
It helps convey the event’s theme, values, and personality to the attendees and the public. The branding system for TypeCon is a vibrant and bold approach to the theme of “kinetics and algorithms.” This identity includes an event poster, a schedule brochure, and promotional merchandise. The integration of 3D shapes interacting with typography reinforces the concept that typography can be showcased in different manners. The vibrant color palette adds a touch of boldness and preserves a technological vibe throughout the branding.
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